Websites · SEO · AEO
Website design and SEO, with AEO built in.
Bespoke websites designed to bring in enquiries and built to be found, on Google and in the answers AI assistants give. One studio does the design, the build and the search work, from the first page to the monthly report.
What we build
A website your business can grow into.
Designed around your customers, built on a fast modern stack, and set up so you can keep it current yourself.
Marketing sites
A site that says what you do on the first screen and makes it easy to get in touch. Each service gets its own page, written around what your customers search for.
Website redesigns
A new site that keeps what the old one earned. Pages that rank keep their address or redirect to the new one, and Search Console is watched through the switch.
Multilingual sites
Two languages or more, each with its own URLs and its own keyword research, and a CMS where the versions sit side by side.
A CMS you edit yourself
For clients who want to run the site themselves: posts, pages, photos and client quotes, edited in the browser and published in minutes. Papillon Marketing’s founder runs her own blog this way.
Built to be found
SEO and AEO, built in from the first page.
Search is planned with the site, so it launches ready to rank and ready to be quoted.
Keyword research first
We start from what your customers type into Google, using Google’s own search volume data. The research shapes the page list, the headings and the copy.
Technical SEO
Fast pages on a modern static build, clean URLs, a sitemap, canonical tags, and a title and description written for every page.
Answer engine optimisation
Structured data that tells search engines and AI assistants who you are, what you offer and where. Questions answered in plain sentences on the page, where ChatGPT, Perplexity and Google’s AI Overviews can quote them.
Measured from launch
Google Analytics 4 and Search Console from the first day, so you can see what people search for, which pages they find and what turns into an enquiry.
For small businesses
SEO services for small businesses, at a small-business price.
Most of the sites we build are for small firms: a country law practice, a London landscaper, a Dutch builder, a marketing studio. They need what a large company needs from a website. A clear offer, pages people can find, and enquiries that arrive.
So the price is fixed and agreed up front, after a free scoping call. The site is yours, and once it is live you can run it yourself or keep us on for the search work.
Starting prices
Website + SEO
from €2,500, or A$3,990 in Australia. Fixed price.
Active SEO
from €900/mo, or A$1,500/mo in Australia. Keyword buildout, schema and AEO updates, and a monthly report.
Proof
Live websites in four countries.
Australia
Leanne White Solicitor
A 2013 site with three pages rebuilt as fifteen, one for each service, for a law practice in Forster NSW. Fast on a country connection.
Read more →
United Kingdom
The Landscape Gardener
A dated site for a London landscaper redesigned as a minimalist, mobile-first site, built to be found on Google and to turn visitors into enquiries.
Read more →
Netherlands
Meesters in Bouw
An English and Dutch site for a construction firm. Six weeks after launch, indexed pages had gone from 6 to 33 and monthly impressions from about 190 to 2,287.
Read more →
France
Papillon Marketing
A first website for a brand and marketing studio in Grasse: sixteen pages, with posts and client quotes the founder publishes herself.
Read more →Where we work
Based near Monaco, meeting clients in Sydney.
We are based in Grasse, near Monaco, and we also meet clients in Sydney. We build for businesses in Australia, the UK and across Europe, and work by video wherever a meeting is not practical.
Need the brand first? With Papillon Marketing, our partner agency, the brand and the website are one project with no handoff.
Good to know
Questions about websites and SEO
Are you a web design agency or an SEO company?
Both, as one studio. We design and build the website and do the SEO, so the people who plan your search strategy are the people who write the pages and the code. You deal with one team from the first call to the monthly report.
What is AEO, and how is it different from SEO?
Answer engine optimisation (AEO) is search optimisation for the answers AI tools give: ChatGPT, Perplexity and Google’s AI Overviews. These tools favour pages that state facts plainly, that use structured data to say who the business is, and that agree with what the rest of the web says about it. SEO gets a page into the search results; AEO makes it more likely to be quoted in the answer. Most of the groundwork is shared, which is why we build both in.
How do I get my business cited by ChatGPT?
Nobody can guarantee a citation. What raises the odds is a page that answers the question in plain sentences, structured data naming your business, services and location, the same business details everywhere you are listed, and other reputable sites mentioning you. We build the first two into the site and help with the rest.
Will a website redesign hurt my SEO?
Not if the move is planned. Before the new site goes live we list every page on the old one, keep the pages that rank at the same address or redirect them to their new one, and watch Search Console through the switch. When Leanne White Solicitor’s 2013 site was rebuilt, three pages became fifteen.
How much does a website with SEO cost?
From €2,500 in Europe and A$3,990 in Australia, with a fixed price agreed after a free scoping call. Ongoing SEO is a monthly plan from €900, or A$1,500 in Australia. The pricing page has the detail.
When will my website start showing up on Google?
The first signs appear in Search Console within weeks, as Google indexes the pages and the first impressions arrive: Meesters in Bouw went from 6 indexed pages to 33 within six weeks of launch. Steady rankings for competitive searches take longer, often several months, and depend on the market as much as the site. No position can be guaranteed, so we report what is happening each month.
Do you build websites for small businesses?
Yes, it is most of our work: a law practice in Forster NSW, a landscape gardener in London, a construction firm in the Netherlands and a marketing studio in Grasse. A small business needs the same foundations as a large one, sized to its budget.
Can I update the website myself?
Yes, if you want to. We can set the site up with a CMS that runs in your browser: you write posts, change text and swap photos, and the site republishes itself within minutes. Meesters in Bouw and Papillon Marketing both publish their own posts this way.
Tell us about your website.
What the business does, who you want to reach and what you have today. We will come back with a fixed-price plan for the site and the search work behind it.
