Website & SEO
Papillon Marketing: website for a brand and digital marketing studio
A first website for Papillon Marketing, which helps small businesses and startups stop being overlooked: brand strategy, playbooks and content marketing, with published prices and a blog the founder runs herself.
The challenge
Papillon Marketing opened in 2026 with no website. It helps small and young businesses, including startups, build a clear, consistent brand that puts them on a buyer's shortlist, so its own site had to show that brand at work. It also had to filter, turning away large corporates and logo-only work before an enquiry arrives.
Our approach
We built the site from Papillon's discovery pack, brand playbook and services deck, on a fast static stack, so the design follows the brand Papillon defined for itself: its typefaces, its colours and its butterfly mark. Each of the six services has its own page and its price, the services diagram is rebuilt as HTML that search engines and AI assistants can read, and the Why Digital Marketing page names the source of every statistic. Analytics wait for the visitor's consent, as French law requires.
The outcome
Live at papillonmarketing.net since 5 October 2026: sixteen pages where there were none, with posts and client quotes edited by the founder through the CMS, and a brand kit page that Canva builds her brand kit from.
A first website for papillonmarketing.net. Papillon Marketing is an independent brand and digital marketing studio: it helps small businesses and startups stop being overlooked, with brand strategy, brand playbooks and content marketing. It is also our partner agency on brand work. Its Website & SEO service is delivered by us, and the two studios have built client sites together, Meesters in Bouw among them, with no handoff between the brand and the build.
The prices are on the page on purpose. A stated starting point does the filtering a paragraph of positioning copy cannot, so the enquiries that arrive are the right size. The Why Digital Marketing page is the site’s strongest asset for search and AI answers: every figure on it names its source.
The founder publishes her own articles and client quotes through the CMS, and the legal notice and privacy policy are written for a business registered in France.
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