With Papillon Marketing
Branding and website design, as one project.
Papillon Marketing shapes the brand and we build the website on it, with SEO and AEO in from the start. One team from the first workshop to launch, with no handoff between agencies and one proposal for both.
How it runs
From first workshop to launch.
Two studios, one project. Each stage is run by the studio that does that work best, and the next stage starts from what the last one produced.
01
Discover
A brand discovery workshop run by Papillon Marketing, with us in the room. What the business stands for, who it is for and what it must say, written down once.
02
Define the brand
Papillon turns the workshop into a brand playbook: strategy, identity and the rules for using it. The playbook is also the website brief.
03
Build the website
We build the site on the playbook while Papillon produces the brand assets, so the two run side by side. SEO and AEO are part of the build from the first page.
04
Launch and grow
The site goes live with search and AI visibility in place. Papillon can carry on with a content plan and monthly content, working to the same brand.
Why one project
No handoff, from brand to launch.
The website starts from the brand playbook, and the people who wrote it stay on the project. The two studios work as one team, as they already do on live client sites.
No handoff
Brand and website are one piece of work. The people who defined the brand are on hand while the site is built, so what was decided in the playbook is what reaches the screen, with nothing lost between two agencies.
One brief, paid for once
The brand discovery covers much of what a website discovery has to find out, so nobody asks the same questions twice. Engage both studios through one proposal and our website design and build costs less; Papillon’s brand prices are unchanged.
One proposal
Brand and website in one document, each stage priced, on one timeline from the first workshop to launch.
The brand: Papillon Marketing
Brand and digital marketing for small businesses and startups that deserve to be seen: brand discovery, brand playbook, brand assets, content marketing plans and monthly content. An independent studio and our partner agency on brand work.
The website: Aussi Logique
Website design and build, SEO and AEO, a CMS your team can edit, and apps when the business needs one. Direct to the engineers building it.
Delivered together
Already working as one team, on live sites.
Meesters in Bouw, a Dutch building firm, and Papillon Marketing were both delivered by the two studios together, and two more client sites built the same way launch later this year.
Good to know
Questions about brand and website projects
Who does the brand work?
Papillon Marketing, an independent brand and digital marketing studio and our partner on brand work. Papillon runs the discovery, the brand playbook, the brand assets and any ongoing content. Aussi Logique builds the website and handles SEO and AEO.
Is it cheaper to use both studios?
Yes, on the website. The brand discovery already answers much of what a website discovery has to establish (the audience, the message, what the business stands for), so we do not charge for that part twice. The saving comes off our website design and build price when both studios are engaged through one proposal; Papillon’s brand prices stay as published. The proposal shows it stage by stage.
Do we have to use both studios?
No. Papillon takes on brand work on its own, and most of the websites we build start from a brand that already exists. The combined project is for a business that needs both, in that order.
Can you start the website before the brand is finished?
The website starts once the brand playbook is agreed, because the playbook is what the site is built from. The brand assets and the website build then run at the same time, which keeps the whole project short.
Starting a business, or starting again?
Tell us where the business is now and what it needs. We will come back with one proposal covering the brand and the website, stage by stage, with both parts priced.
